Hotel Marketing Coach
Neil L. Salerno, CHME, CHA
Hotel Internet & Electronic Marketing
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Home - Hotel Internet & Electronic Marketing
Web Site Doctor©
Web Site Development
Building Traffic
Internet Marketing
Professional Coaching
Biography
Hotel News Articles
Hotel Internet Marketing
Articles Published in 2008
Online, Your Hotel Rates Define the Quality of your Facilities & Service
Soft Economy, Economic Downturn, & the R-Word
What is Hotel Web Site optimization, Anyway
Budgeting for Hotel Internet Marketing...No Surveys, Just Plain Talk
What the Heck is Hotel Revenue Management, Anyway?
What the Heck is Hotel Web Site PageRank, Anyway?
What the Heck is Hotel Web Site SEO, Anyway?
The One Resolution Hoteliers Should Make in 2008
Articles Published in 2007
More Social Media Chatter...A Hotel Marketing Tool
Supplier Sites Gaining Ground on Third-Party Portals
Are You an Internet Believer...If Not, Why Not
A Simple Guide to Boost Hotel Electronic Marketing in '08
Hoteliers, Don't be fooled by Web 2.0 Hype
Five Exercises to Pump-up Your Hotel eMarketing Muscle
Social Media Scrutiny - Is the Sky Really Falling?
Why Some Hoteliers Excel and Others Don't
Five Things Hoteliers can do Today to Improve Sales
The Dollars and Sense of Hotel Marketing
Are the Best Days Behind us...or Just Ahead
Search-Ready & Sales Driven Hotel Web Sites
Simple Ways to Find More Room Business
More Hotel Web Site Myths…Busted!
Five Ways to promote Your Web Site
Beware of Web Site Predators
Do You Own Your Own Web Site?
Articles Published in 2006
Why the Design of Your Hotel Web Site Matters
So You Have a Great Web Site. Now What?
Getting Frustrated with Your Hotel Web Site?
Production Benchmarks for Your Hotel Web Site
Chain Brand Diversity Opens New Marketing Opportunities for Independent Hotels
One-Screen vs. Multi-Step Booking Engines…Gibberish! You Have to Look at the Whole Picture
Adapt Your Web Site To Lock-in More Corporate Transient Business
More Hotel Web Site Hints, Tips, and Tricks - Unwrapped
Nine Tips to Create a Dominant Hotel Web Site
Independent Hotel Web Sites - Winners & Losers
Hotel Web Site Lookers & Bookers; Want to Convert Lookers on Your Web Site?
Hotel Web Site Productivity - The New Way to Measure Your Site's Effectiveness
Your Hotel Web Site...If It Ain't Broke...Break It
Hotelier Rebuts Article Concerning Third-party Online Aggregators
Great Opportunity for Independent Hotels - Cash-in on Electronic Sales
Some Hoteliers Still Don't Recognize the Benefits Derived from Third-party Listings
Articles Published in 2005 & Earlier
What's your eMarketing Proficiency? Using Electronic Marketing Tools
Hotel Supplier Sites versus Online Travel Agents; The War Chronicles
The Internet. The Great Equalizer For Independent Hotels
Third-Party Booking Sites Still Dominate Internet Sales; Why Do So Many People Consider this Bad?
Now That Online Hotel Booking Is Here to Stay, New Challenges Emerge
Independent Boutique Hotels Can Compete With their Big Box Neighbors
New Consumer Hotel Booking Preferences - They Love the Internet. Now What?
Who Would Have Thought - Today's Hotel Marketing Necessity Is Also its Best Value
People Get Them; Even Houses Get Them. Isn't it Time For a Hotel Web Site "Make-Over"?
Create Impact by Developing a Link Strategy For Your Hotel Web Site
Steps to Develop Your Hotel's Presence on the Web
Five Hotel Internet Marketing Myths - Busted!
How Does Your Hotel Web Site Measure-Up? 2005 Will Be the Internet's Most Productive Year so Far
The Secret to Getting More Web Site Bookings
Basic Components of a Hotel Website: Current Weather, Flash Animation, and Virtual Tours?
No More Whining About Third-Party Suppliers; You Control Your Own Fate On The Net
It's Time to Take Back Control of Rooms and Rates - But is the Enemy us?
Booking Engines Are Like A Box of Chocolates...You Never Know What You’re Gonna Get!
Hotel Web Site & Search Engine Optimization; Always A Work In Progress
Increasing Hotel Internet Sales Is Not Rocket Science...And It Doesn’t Have To Be Costly Either
Are You Treating Third Party eWholesalers As Competition Or a Valuable Marketing Partner?
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