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Dominate Your Online Competition

Hotel Internet marketing has leveled the playing field for hotels large and small, independent or franchised. Online, your hotel competes against all hotels with an online presence.

The Internet is producing huge numbers of reservations for hotels, today, and continues to grow in astounding numbers.

The Internet remains the best marketing value, in terms of return-on-investment, ever created, to capture new and repeat room business.

Your hotel’s web site, and how you market it, can make the difference between mediocre results and success. A hotel web site needs to perform two separate functions: Search and Sales.

Your site must be designed to be easily found through organic search...Once found, it must have the necessary sales content to drive online reservations

Web Site Optimization (WSO)

Much has been said about search engine optimization (SEO), but hoteliers must understand that SEO begins with a properly designed web site.

The growing popularity of search engines has focused new attention on the need to make certain that your hotel’s web site conforms to search engine guidelines. SEO depends upon the proper design of your site.

Booking reservations is your site's primary job; yet so many hotel web sites lack the sales content necessary to drive reservations.

This focus on web site design optimization and and improving site production is the essence of Web Site Optimization. If you are still relying on reports listing the number of unique visitors to your web site to judge your site's effectiveness, you are missing the point.

Web Site Doctor© - Site Analysis

The overall performance of your web site rests upon its functional design. Many hotel web sites were designed by people lacking search engine and hotel marketing experience.

Web Site Doctor© will perform an analysis of your site to uncover weaknesses in site design for organic search and sales content to capture online reservations. This analysis provides a prescription for making the necessary changes to your site to boost reservation production.

Neil Salerno - Hotel Marketing Coach

Search Engine Optimization can increase the number of visitors to a site, but it has little value unless your site can convert them into reservations. If your site is not designed to "sell" reservations, you are losing valuable business.

Let us show you how to develop a strong web presence and convert more visitors into reservations.

Internet Marketing Services

Creating a sound link strategy can radically increase your site's ability to be found through generic search. HMC has a pre-negotiated set of relevant travel web site links to promote your web site. The synergy created by these links benefits everyone in our link program.

We can help you maintain your third-party aggregator sites, GDS travel agent sales, and pay-per-click advertising programs to maximize sales. We can manage these functions for you.

We will work with you to prepare and set-up your Internet marketing program from web site analysis of your site to site design and marketing management.

Our global presence has enabled us to work with hotels around the world. Currently, we serve hotels in more than 14 countries.