Hotel Marketing Coach
Neil L. Salerno, CHME, CHA
Hotel Internet & Electronic Marketing
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Articles Published in 2005 & Earlier
How Often Have You Heard, 'I could have gotten a better rate but the client saw our rates on the Internet ?
Jump Up and Shout Yes - Delivering Best Online Customer Experience, Nice Job, Vividence!
Is The Internet Delivering On Its Promise? Well, It Depends on How you Look at It
Hotel Web Sites; Want it Creative or Effective?
Sales Training & Coaching
Correction & Praise - The Foundation for Learning...A Sales Training Primer
Tired of Hotel Sales Training That Excites. But Doesn't Change Anything?
Coaching and Mentoring, Sometimes A New Paradigm Can Go A Long Way
Sales Training Works Well, But Sales Mentoring Makes It More Effective; Mentoring Lasts a Lifetime
Good Sales Planning - The Basics Still Work
Hotel Revenue Management
Revenue Management for Dummies (Like me) – Part Two
Revenue Management for Dummies… (Like Me)
Hotel Revenue Management. . . The Way I See It
Revenue Grabbing Tips for Independent Hotels; Start Thinking Like the Chains
Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar to Your Competition
Hotel Marketing & Management
Will the Real Hotel Sales Director, Please Stand Up? The General Manager’s Role in Hotel Sales
Taming the Beast…What Hotel Managers Need to Know To Reduce Turnover
Gobble-Up Your Competition: Start with the Basics
Some People Welcome It, Some dread it...Many Effective Hotel People Thrive on Change
Good Ideas are a Dime a Dozen…But, Success or Failure is in the Execution
The Best Hotel Sales Director I Ever Met What Do The Good Ones Have in Common?
You Just Gotta Love The Hotel Business! In Spite of its Self-inflicted Roadblocks and Blunders
The Best Hotel General Manager I Ever Met
When Times Get Tough...Get Tougher! Sell Harder Before You Cave-in on Rates
Running Dry on Good Hotel Ideas? It's not What You Know - It's Who You Know New Hotel Technology Surround Us; Yet Face-to-face Selling is Still Most Productive
Changing Your Rate Strategy to Improve Your ADR
Are You Being Out-Hustled By Your Competition? How to Dominate Your Hotel's Market Set
Why Are Some Hotel Companies Plagued By Management Turnover? Is this Symptomatic of Poor Performance?
Don't Compromise Your Goals in 2004; Five New Years Goals You Will Want To Keep
Hotel Budgets and Marketing Plans; Oh No, Is It That Time Again?
Is It Time For A Sales Tune-up? How Healthy Was Your Last Forecast?
If You Always Do What You Have Always Done.... You’ll Always Get What You Always Got!
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