Hospitality Internet Marketing

Many hotels are not taking advantage of hotel web site marketing while many hotels are receiving 30 to 70 percent reservation contribution through electronic channels. Which one represents your hotel?

There are many people who think that all they need do is to have a published web site and the business should come flowing in…wrong. The biggest challenge is designing a site to be easily found by search engines; and, once found, does it have the proper text information to “sell” rooms; this is called web site optimization (WSO).

The most important part of your hotel marketing program is Internet marketing.

Pay-Per-Click Advertising

Although there is a lot of controversy surrounding pay-per-click, it's a great way to stimulate site popularity results on a temporary basis. Your site's popularity is a major factor in search engine rankings; pay-per-click can provide your site with popularity until your site obtains good organic search ranking.

A well-researched and well-managed pay-per-click advertising program almost always provides a great return-on-investment. We will establish an affordable monthly budget to limit your financial exposure; even very low budgets produce great results.

Creating a Link Strategy

Reciprocal links can magnify and multiply the popularity of your web site. HMC has pre-negotiated various travel web sites to be linked to your site. Every site in our network adds popularity to your web site.

 Permission-based eMail Program

Developing a permission-based email list of visitors to your web site is an excellent way to build a data base to promote your hotel. We can place a data collection engine on your site to collect this valuable web site promotion material.

The Hotel Marketing Coach provides the resources to introduce these new techniques to your current web site or build them into your new web site. If you already have a great web site...sell it.