Internet Marketing Articles 2008

Hotel Internet Marketing

Online, Your Hotel Rates Define The Quality of Your Facilities & Service

April 2008 - "He, who reduces his rate, is the only one who knows what his product is really worth". The traveling consumer today is well informed. In the absence of first-hand knowledge of your facilities and service, your rates define your hotel in the marketplace

Soft Economy, Economic Downturn, and The R-Word

April 2008 -Well, here we go again; the economy is in a state of flux. Downturn, slowed economy, recession; all the dreaded words come back to us once again. However, before you hit that panic button, just remember that tough times require tough work by tough people.

What is Hotel Web Site Optimization, Anyway?

March 2008 - With all the talk about search engine optimization, web site optimization often gets left off the radar for many hoteliers. Yet, WSO is the necessary first-step to building and marketing a functional hotel web site.

Budgeting for Hotel Internet Marketing...No Surveys, Just Plain Talk

March 2008 - I wish I had a dollar for every time I’ve been asked how much hotels should spend to develop a successful presence on the Internet. I guess this is one of those questions that would get many different answers from many different people, but I will attempt to present a common-sense approach to the Internet budgeting conundrum

What the Heck is Hotel Revenue Management, Anyway?

February 2008 - Revenue management has become a somewhat controversial buzzword in our industry. As with many common terms, revenue management seems to have various definitions depending upon whom one asks

What the Heck is Hotel Web Site PageRank, Anyway?

January 2008 -Among the many terms often mentioned among web site knowledgeable people is PageRank. In reality, it has great importance, although I don’t think there is a popular consensus for why it is so important to a web site, nor how it functions.

What the Heck is Hotel Web Site SEO, Anyway?

January 2008 - I often wonder how many people truly understand the process of search engine optimization and what it means to have a search engine friendly web site.

The One Resolution Hoteliers Should Pledge in 2008

January 2008 - I love this time of year; a time of renewal; a new year with a fresh opportunity to celebrate the hotel world in 2008. The enthusiasm is infectious as we consider the many ideas we read, and make our resolutions with all the vigor we can muster.

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