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"What the Heck is Hotel Revenue Management, Anyway?"

Hotel Internet Marketing

More Social Media Chatter...A Hotel Marketing Tool

December 2007 - I agree that the benefits could be enormous; maybe in the not-so-distant future for hotel franchises but, less likely for individual hotels.

Suppler Sites Gaining Ground on Third-Party Portals

December 2007 - If someone can help me fill empty rooms, that works for me. That’s why it amazes me that there are still many hoteliers who reluctantly participate in third-party travel portals.

Are You an Internet Believer...If Not, Why Not

November 2007 - If you are already a believer, your web site is now one of your hotel’s most robust revenue producers; in many cases, producing a third or more of total room revenue; with many hotel sites producing much more.

A Simple Guide to Boost Hotel Electronic Marketing in '08

November 2007 - At this point, your web site should be producing upwards of 35% of your total business; many hotels far exceed that.

Hoteliers, Don't be fooled by Web 2.0 Hype

October 2007 - Judging from the articles I’ve read about Web 2.0, there are some web and hotel marketers making some incredible claims about social media and its impact on our industry.

Five Exercises to Pump-up Your Hotel eMarketing Muscle

October 2007 - The challenges that hotel managers face today have been further complicated by the popularity and growing importance of the Internet

Social Media Scrutiny - Is the Sky Really Falling?

September 2007 -There’s a lot being written lately about Social Media. Some people talk about it like it’s something new; but, social media have been with us for several years; does anyone remember AOL?

Why Some Hoteliers Excel and Others Don't

September 2007 - For the past few years, the Internet has played a major role in hotel marketing and an increasing number of hotels are reaping the benefits by embracing the electronic media. This is good news for our industry. More than 60% of hotel revenues will be influenced by the Internet in 2007; that’s a ton of business.

Five Things Hoteliers Can Do Today to Improve Sales

August 2007 - First, stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough rooms to offset lowered rates. It’s simple economics; simply selling more rooms increases expenses, while even slightly higher rates increase profit. As occupancy demand increases, ADR should increase as well.

The Dollars & Sense of Hotel Marketing

July 2007 - It seems to me that many hoteliers are missing the proverbial “boat” when it comes to marketing their hotels on the Internet. We all know that the Internet presents many opportunities to produce business, so let’s put all those extravagant web statistics aside and look at the Internet with our god-given common-sense. 

Are the Best Days Behind Us...or Just Ahead

July 2007 - Once upon a time, the hotel industry was much different than it is today. Gone are the days of random cold sales calls, bulging paper sales files, trips to the library for lead research, and front desks deluged with information calls with phones busy or ringing endlessly. It took forty years to see these changes.

Search-Ready & Sales-Driven Hotel Web Sites                                                                                     June 2007 -  Since the 1990’s, hoteliers rushed to create a presence on the web. Most of the early sites were no more than online brochures created by techies who had little or no marketing experience.

Simple Ways to Find More Room Business

May 2007 - “Fish where the fish are” is an old sales proverb. Too often, we exhaust our time and money trying to find that one new market which will fill our hotel and solve all our business ills

More Hotel Web Site Myths…Busted!                                                                                                             April 2007 - It’s amazing how easily myths are born. One origin of many myths is the reality that many technical people out there do their best to promulgate confusion about the Internet

Five Ways To Promote Your Web Site

Mar 2007 - Having a web site, and not promoting it, is like buying a flashy new car and leaving it in your garage; great web site, but few people will ever see it

Beware of Web Site Predators

Jan 2007 - Anyone, who has been around our industry for a while, has experienced the scams and deceptions created by opportunists preying on hoteliers

Do You Own Your Own Web Site?

Jan 2007 - The rarely discussed issue of hotel web site domain ownership appears to be popping-up more and more as initial domain name registration terms expire or as hotels create new web sites.  

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