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"What the Heck is Hotel Revenue Management, Anyway?"

Hotel Internet Marketing

Why The Design of Your Hotel Web Site Matters. It's More than Just Personal Taste

Dec 2006 - With so many hotels relying on the Internet to help fill their rooms, it amazes me that there are still so many hotel web sites that are not designed to produce room reservations.

So, You Have a Great Web Site, Now What? How to Promote Your Web Site.                       

Nov 2006 -Driving business to your web site takes knowledge, planning, time, and effort. If you are intent on gaining a competitive advantage, then you need to build traffic to your site by implementing an effective Internet marketing strategy.

Getting Frustrated With Your Hotel Web Site? Spent Too Much with Poor Results?                                                                                                                                                Sep 2006 - many hotels report 50% or more of their total room business is now coming through their web sites. But, for many other hoteliers, the dream is fading.  

Production Benchmarks for Your Hotel’s Web Site...How well is your Site Performing?                                                                                                                                       Aug 2006 - After performing literally hundreds of web site analyses, it amazes me how many hotel web sites are either totally or partially dysfunctional

Chain Brand Diversity Opens New Marketing Opportunities for Independent Hotels                                                                                                                                                    Aug 2006 - It seems that an argument can be made that there are now so many different brands that even the most experienced traveler has a difficult time discerning the differences among them.

One-Screen vs. Multi-Step Booking Engines…Gibberish! You Have to Look at the Whole Picture

July 2006 - Every now and then I read an article which raises the little hairs on the back of my neck; I can’t resist busting a myth before it festers into reality.

Adapt Your Web Site To Lock-in More Corporate Transient Business

July 2006 - Just a few short years ago, the Internet turned the corporate transient market topsy-turvy

More Hotel Web Site Hints, Tips, and Tricks - Unwrapped

June 2006 -When it comes to boosting web site sales, search engine optimization (SEO) has become the first and last choice by many web marketing companies.
 

Nine Tips to Create a Dominant Hotel Web Site

May 2006 - Many hoteliers today agree that the only way to really measure the effectiveness a hotel web site is to track the number of reservations being generated from it.
 

Independent Hotel Web Sites - Winners & Losers

May 2006 - Just about every month, I hear from independent hotel owners and managers with questions about marketing their properties on the Internet.

Hotel Web Site Lookers & Bookers; Want to Convert Lookers on Your Web Site?

March 2006 - Experts say online travel bookings are still on the rise and, according to recent reports; an increasing number of online travelers are turning to supplier sites to book reservations.
 

Hotel Web Site Productivity - The New Way to Measure Your Site's Effectiveness

March 2006 - The way I see it, search engines have become so convenient, user-friendly, and accurate that online consumers are being converted into search addicts.
 

Your Hotel Web Site...If It Ain't Broke...Break It

March 2006 - Create change. Develop a "break-it" routine.

Hotelier Rebuts Article Concerning Third-party Online Aggregators

Feb 2006 - Thanks to electronic online newsletters and other media, we have access to news and articles from all over the world.
 

Great Opportunity for Independent Hotels - Cash-in on Electronic Sales
Feb 2006 - For many independent hotels, electronically generated sales are the only viable means to compete in today’s hotel business environment.

Some Hoteliers Still Don't Recognize the Benefits Derived from Third-party Listings

Jan 2006 -Every now and then, I read an article that really gets my blood boiling.

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