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Hotel Internet Marketing

What's your eMarketing Proficiency? Using Electronic Marketing Tools
Oct 2005 - For a while, it appeared like the Internet would be a simple answer to everyone’s occupancy problems; an inexpensive and effective way to sell rooms.

Hotel Supplier Sites versus Online Travel Agents; The War Chronicles
June 2005 - C’mon people…do we really need to chronicle and perpetuate the war between hotel supplier and online travel agent sites?

The Internet. The Great Equalizer For Independent Hotels  
June 2005 - With the continued growth of the Internet’s popularity, Independent hotels have their best chance ever to truly compete with their franchise competition.

Third-Party Booking Sites Still Dominate Internet Sales; Why Do So Many People Consider this Bad?
April 2005 - “Online travel giants still rule the roost – But carriers’ Web sites slowly gaining ground vs. rivals”.

Now That Online Hotel Booking Is Here to Stay, New Challenges Emerge
April 2005 - The “promise” of the Internet is now within sight. Its popularity continues to grow exponentially.

Independent Boutique Hotels Can Compete With their Big Box Neighbors
April 2005 - For many years, small independent hotels suffered from a tilted marketing playing field dominated by their big budget neighbors.

New Consumer Hotel Booking Preferences - They Love the Internet. Now What?
March 2005 -“Consumers now prefer booking hotels online over all offline options” (Source - Keynote Systems Inc.)  
 

Who Would Have Thought - Today's Hotel Marketing Necessity Is Also its Best Value
March 2005 - To borrow a phrase from the Smith Travel Research web site “It’s not rocket science…it’s more important than that”. Randy I give you credit, you nailed it.

People Get Them; Even Houses Get Them. Isn't it Time For a Hotel Web Site "Make-Over"?
Feb 2005 - Web sites, like people and homes, can occasionally use a make-over too. Styles change, tastes change, and methods for building a successful web site change.

Create Impact by Developing a Link Strategy For Your Hotel Web Site
Feb 2005 - One often neglected method of increasing the popularity of your hotel web site and getting a better ranking by search engines is to develop reciprocal link agreements for your site.

Steps to Develop Your Hotel's Presence on the Web
Feb 2005 -The Internet is the greatest compilation of information ever created by mankind, but sometimes finding the specific information you need, can be a daunting task.

Five Hotel Internet Marketing Myths - Busted!
Jan 2005 -The content of many of these articles is interesting, but many of the authors seem to be doing their best to add to the persistent confusion about Internet marketing by using new and confusing techno-babble.   

How Does Your Hotel Web Site Measure-Up? 2005 Will Be the Internet's Most Productive Year so Far
Jan 2005 - Having a web site, which is pleasing to the eye and describes every possible asset of your hotel, does not guarantee success or a plethora of reservations. 

The Secret to Getting More Web Site Bookings

Dec 2004 - the hotel industry has slowly morphed its understanding of the Internet from that of simple fascination into finally believing that the Internet is a serious, viable, and necessary medium to obtain hotel reservations.

Basic Components of a Hotel Website: Current Weather, Flash Animation, and Virtual Tours?? Plain Talk About Internet Sales

Feb 2004 -Internet marketing technology is a wonderful thing, but, as with most new technologies, it is quickly adding the burden of its own new language.

No More Whining About Third-Party Suppliers; You Control Your Own Fate On The Net

Dec 2003 - Now that ’03 is quickly coming to an end, let’s make a resolution for ’04 to do less whining about those big bad third-party suppliers that are ruining our average rates.

It's Time to Take Back Control of Rooms and Rates - But is the Enemy us?

Nov 2003 - This is a good time of year to stop, gather your team around you, and reflect on the good, the bad, and the ugly results and happenings of 2003.

Booking Engines Are Like A Box of Chocolates...You Never Know What You’re Gonna Get!

Oct 2003 - Among all the elements of a successful web site marketing program, certainly one of the most important is the site’s reservations booking engine

Hotel Web Site & Search Engine Optimization; Always A Work In Progress

Oct 2003 - Publishing a Web Site is only the beginning of the eMarketing process.

Increasing Hotel Internet Sales Is Not Rocket Science...And It Doesn’t Have To Be Costly Either

Sept 2003 - There appears to be many varying opinions and misunderstandings surrounding hotel Internet sales.

Are You Treating Third Party eWholesalers As Competition Or a Valuable Marketing Partner?

Aug 2003 - We need to return to the belief that our target is profitable sales and not just room nights.

How Often Have You Heard, 'I could have gotten a better rate but the client saw our rates on the Internet' ? It’s Time To Get Back To Selling Location, Facilities, and Services

Aug 2003 - Although rates are usually a factor in competitive situations, many hotels are discounting rates across the board solely because of the current “uncertain times”

Jump Up and Shout Yes - Delivering Best Online Customer Experience, Nice Job, Vividence!

July 2003 - Well, that’s how I felt when I read the Hotel-Online article from Vividence “Hotel Industry Web Site Study”.

Is The Internet Delivering On Its Promise? Well, It Depends on How you Look at It

June 2003 - . The fact is that, ever since 9/11/01, our industry has effected many changes in the way we operate hotels. One of those changes is in the area of creating new payroll efficiency.

Hotel Web Sites; Want it Creative or Effective?

May 2003 - There are almost as many opinions on this subject as there are Web Sites. Of course the true answer to this question is that a Web Site can be creative and effective.

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