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Hotel Marketing Coach Neil L. Salerno, CHME, CHA Hotel Revenue Management Articles |
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Building Traffic (SEO)
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Hotel Revenue Management
Revenue Management for Dummies (Like me) – Part Two Knowing Why is More Important than Knowing How Aug 2006 -I truly believe that revenue or yield management can benefit hotels of any size, anywhere, for it is as much a state-of-mind as it is a technique. Revenue Management for Dummies… (Like Me) June 2006 - I just feel that some ‘experts’ make revenue management more mysterious and complicated than it needs to be for many hotels.
Hotel Revenue Management. . . The Way I See It March 2006 - The way I see it, there are almost as many versions of revenue management as there are people actually using it.
Revenue Grabbing Tips for Independent Hotels; Start Thinking Like the Chains
Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar to Your Competition Dec 2004 - a study presented by Cornell University and Smith Travel research, re-affirmed what many of us already believed to be true; Discounting to gain occupancy does more harm than good.
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