Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

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Revenue Management for Dummies (Like me) – Part Two                                          Knowing Why is More Important than Knowing How

Aug 2006 -I truly believe that revenue or yield management can benefit hotels of any size, anywhere, for it is as much a state-of-mind as it is a technique.                                                                                                           

Revenue Management for Dummies… (Like Me)

June 2006 - I just feel that some ‘experts’ make revenue management more mysterious and complicated than it needs to be for many hotels.

 

Hotel Revenue Management. . . The Way I See It

March 2006 - The way I see it, there are almost as many versions of revenue management as there are people actually using it.

 

Revenue Grabbing Tips for Independent Hotels; Start Thinking Like the Chains
July 2005 - In many Florida coastal cities, and cities across the country, smaller independent hotels struggle with the daily task of selling rooms along-side franchised brands.

 

Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar to Your Competition

Dec 2004 - a study presented by Cornell University and Smith Travel research, re-affirmed what many of us already believed to be true; Discounting to gain occupancy does more harm than good.

 

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