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Hotel Marketing Coach ™ Neil L. Salerno, CHME, CHA Hotel News Articles |
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Published Hotel News ArticlesThanks to many great publications around the World, I have had an opportunity to share my experience and beliefs with my friends and industry peers. I hope you will take a few minutes to read one or more of my articles, now published in 24 countries. You may also find all my articles on the following hotel news publications: www.hotel-online.com; www.hotelresource.com; www.htrends.com; www.hotelnewsresource.com; www.4hoteliers.com; and many others. Since we all learn through a process of sharing our feelings and thoughts, please feel free to share yours, whether or not you agree with mine. Nostalgia - From The Past
The Best Hotel General Manager I Ever Met Recent ArticlesManaging Hotel Revenue and Everything That Drives It
I first started writing about revenue
management in 2001 and, frankly, I haven't seen overall
business conditions change too much since then; markets
are highly competitive and
many hotels are still openly discounting rates to drive
business. A Funny Thing Happened On My Way To The Hotel Business In the past few years, I've written articles focused on the hotel business with the aim towards, hopefully, giving-back to an industry which I truly love and one which had provided me with a good income and a lifetime of memories. Looking back at a hotel career of more forty years, there were many learning moments, a few sad times, and many funny ones.
Hotel Internet MarketingSocial Media For Hotels - What Helps, What Doesn't?
The unique quality of Web 2.0 social media
is that it consists of user-generated content. Social media users post
comments directly on the Internet and all they need is access to a computer.
At the same time, users have the ability to read and absorb comments made by
other users…sounds like a marketer's dream. But, how well does social media
serve individual hotels? Revenue Management5 Simple Ways to Improve Hotel Sales in a Lousy Economy
First, it's an old story, but stop thinking that lowering
your rates will sell more rooms and increase room revenue.
It may sell a few more rooms, but it rarely sells enough
rooms to offset
revenue lost due to
lowered rates.
See Related Articles Marketing & ManagementSavvy Hoteliers To Steal A Bigger Share of The Market in 2010 The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. Hotels need a bigger piece of the smaller economic pie to dominate in the marketplace. See Related Articles
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