Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel News Articles

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Anaheim Ca Hotel Near DisneylandResort Hotel on Greek IslandClassic HotelSan Ignacio Resort

 

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Featured Article

Travel is Changing... What Will Hotels Do To Keep Up?

 

Client & Reader Comments

 

Published Hotel News Articles

Thanks to many great publications around the World, I have had an opportunity to share my experience and  beliefs with my friends and industry peers. I hope you will take a few minutes to read one or more of my articles, now published in 24 countries. You may also find all my articles on the following hotel news publications: www.hotel-online.com; www.hotelresource.com; www.htrends.com; www.hotelnewsresource.com; www.4hoteliers.com;  and many others.

Since we all learn through a process of sharing our feelings and thoughts, please feel free to share yours, whether or not you agree with mine.  

Nostalgia - From The Past

 

The Best Hotel Sales Director I Ever Met  What Do The Good Ones Have in Common?

 Hotels delegate a wide variety of duties and responsibilities to the position of sales director.

Recent Articles

Does Anyone Remember When A Suit Came with Two Pair of Pants?

Isn't That Like A Hotel Offering 3 Nights For The Price of 2?

For those too young to remember, there was a day when tailors actually sold suits which came with two pair of pants. It seems that the perceived-value concept to consumers is really nothing new; smart tailors preferred this over reducing the price of each suit. That was their way of presenting a better value while preserving price integrity. These days many haberdashers still offer extra value

 

Electronic Marketing...The Great Hotel Equalizer

For many independent hotels, electronically generated sales are the only viable tools to compete with franchised hotels. Yet, there are still many independent hoteliers who think that volume electronic sales are out of reach, too costly or too complicated to implement.

Hotel Internet Marketing

Social Media For Hotels - What Helps, What Doesn't?     

The unique quality of Web 2.0 social media is that it consists of user-generated content. Social media users post comments directly on the Internet and all they need is access to a computer. At the same time, users have the ability to read and absorb comments made by other users…sounds like a marketer's dream. But, how well does social media serve individual hotels?                    

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Revenue Management

5 Simple Ways to Improve Hotel Sales in a Lousy Economy

First, it's an old story, but stop thinking that lowering your rates will sell more rooms and increase room revenue. It may sell a few more rooms, but it rarely sells enough rooms to offset  revenue lost due to lowered rates.
                                  
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Marketing & Management

Savvy Hoteliers To Steal A Bigger Share of The Market in 2010

The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. Hotels need a bigger piece of the smaller economic pie to dominate in the marketplace.

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