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Featured Article

Travel is Changing... What Will Hotels Do To Keep Up?

Client & Reader Comments

Published Hotel News Articles

Thanks to many great publications around the World, I have had an opportunity to share my experience and  beliefs with my friends and industry peers. I hope you will take a few minutes to read one or more of my articles, now published in 24 countries. You may also find all my articles on the following hotel news publications: www.hotel-online.com; www.hotelresource.com; www.htrends.com; www.hotelnewsresource.com; www.4hoteliers.com;  and many others.

Since we all learn through a process of sharing our feelings and thoughts, please feel free to share yours, whether or not you agree with mine.  

Nostalgia - From The Past

Are You Still Discounting? You Might Gain Some Occupancy, But Lose RevPar To Your Competition.

A study presented by Cornell University and Smith Travel research, re-affirmed what many of us already believed to be true; Discounting to gain occupancy does more harm than good.

Recent Articles

3 Changes We Will See In Hotel Marketing In 2011

In the last two years, the economy  has taken a severe toll on our industry and its resources. In the resulting scramble to stay afloat, many hotels turned to every marketing and operational technique they could uncover. Some of those techniques helped, some didn't. Many hoteliers searched for that one unique tactic which would turn everything around; only to find that it doesn't exist.

Hoteliers, Is Your Social Media Plan Paying Off?

Maybe I'm a little unusual, but I actually measure hotel program success by added revenue and profit. I'm still getting used to the increasingly popular measurement of counting followers and fans. I fear that many hoteliers are spending more time and resources tweeting and posting on non-travel related social media while neglecting the most important travel-related social media like TripAdvisor.

Smaller Independent Hotels Should Think "Big"

For many years, small independent hotels suffered from a tilted marketing playing field, which was dominated by their big budget competition. During the recession, they had to contend with larger franchised hotels, many of which had lowered rates, placing further sales pressure on smaller hotels.

Hotel Internet Marketing

The Next Best Thing in Hotel Marketing...A New Tool To Harvest Referral Business

I think many hoteliers understand how strongly I feel about the ability of travel social media like TripAdvisor to boost business for hotels. Travel social media sites consist of user-generated comments from the traveling community, which act as a guide to other travelers to use in the hotel selection process. 

                                                       See Related Articles

Hotel Revenue Management

Next Generation Hotel Revenue Management - Profit Management 3.0

Revenue management has been in the hospitality spotlight since the mid 1980's; a gift from American Airlines. American successfully created, what was then called yield management, in order to compete with the deeply discounted fares of People Express airlines. The problem was fairly simple; how can we offer lower rates, to be more competitive, without reducing our total revenue "yield"?

Marketing & Management

It's Time For Hoteliers To Sharpen The Saw

In 1989, Stephan Covey published a book entitled "7 Habits of Highly Effective People". If you haven't read this book, I strongly suggest that you do. For me, it has made a significant impact on my life, both personally and professionally. Habit number seven, Sharpen The Saw, is one of my favorites