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Hotel Marketing Coach ™ Neil L. Salerno, CHME, CHA Hotel News Articles |
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Marketing Analysis
Building Traffic (SEO)
Revenue Management
Featured Article Travel is Changing... What Will Hotels Do To Keep Up?
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Published Hotel News ArticlesThanks to many great publications around the World, I have had an opportunity to share my experience and beliefs with my friends and industry peers. I hope you will take a few minutes to read one or more of my articles, now published in 24 countries. You may also find all my articles on the following hotel news publications: www.hotel-online.com; www.hotelresource.com; www.htrends.com; www.hotelnewsresource.com; www.4hoteliers.com; and many others. Since we all learn through a process of sharing our feelings and thoughts, please feel free to share yours, whether or not you agree with mine. Recent ArticlesDoes Your Website Have Its Own CMS? Why CMS Is a Poor Choice For Hotels Every now and then, I come across an article which is so self-serving and outrageous that I just can’t resist giving an alternative viewpoint. It was titled “Does your website have its own CMS?” They were promoting the use of content management for hotel websites and encouraging hoteliers to make their own site changes and additions. It’s great to post articles for hoteliers, but to publish a covert ad in the guise of a news article, I find disingenuous. Well, here is what they didn’t tell you.
Hotel Revenue Management is Now More Important Than Ever I first introduced “Revenue Management for Dummies” in 2006. My goal was to break down some simple steps to improve hotel profitability by focusing on managing rates and inventory instead of centering on occupancy alone. I still feel that some ‘experts’ make revenue management more mysterious and complicated than it needs to be for most hotels. My mission is to eliminate the mystery.
Production Benchmarks for Your Hotel's Website
After performing literally hundreds of website analyses, it amazes me
how many hotel websites are either totally or partially dysfunctional.
There are so many sites which are not in-step with even basic search
engine requirements; sites with poorly written text content; inadequate
navigation; and sites which are not designed to sell rooms or anything
else for that matter.
Hotel Internet Marketing
I think many
hoteliers understand how strongly I feel about the ability of travel social
media like TripAdvisor to boost business for hotels. Travel social media
sites consist of user-generated comments from the traveling community, which
act as a guide to other travelers to use in the hotel selection process.
Hotel Revenue ManagementHotels Are Poised to Reboot & Refresh Their Rate Structures
I've read several articles lately
which discuss rate building post recession. At least one
of those articles, provided suggestions which are
completely opposite of acceptable revenue management
principles. So, before you blindly follow some of those
suggestions, consider committing to revenue management.
My sense is that there is still considerable confusion,
among independent hotels and some sales advisors, about
the actual implementation of RM.
Marketing & ManagementHotel Sales Training That Excites, But Changes Little Hotel sales training has been an important, yet somewhat controversial topic for many years. Everyone agrees that the potential benefits should make it a great investment. But, in too many cases, the results fall short of expectations. We often find that there is a huge gap between what people learn during the training and what they actually practice after training.
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