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Hotel Marketing Coach ™ Neil L. Salerno, CHME, CHA Hotel News Articles |
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Marketing Analysis
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Featured Article Travel is Changing... What Will Hotels Do To Keep Up?
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Published Hotel News ArticlesThanks to many great publications around the World, I have had an opportunity to share my experience and beliefs with my friends and industry peers. I hope you will take a few minutes to read one or more of my articles, now published in 24 countries. You may also find all my articles on the following hotel news publications: www.hotel-online.com; www.hotelresource.com; www.htrends.com; www.hotelnewsresource.com; www.4hoteliers.com; and many others. Since we all learn through a process of sharing our feelings and thoughts, please feel free to share yours, whether or not you agree with mine. Nostalgia - From The Past
The Best Hotel Sales Director I Ever Met What Do The Good Ones Have in Common? Hotels delegate a wide variety of duties and responsibilities to the position of sales director. Recent ArticlesDoes Anyone Remember When A Suit Came with Two Pair of Pants? Isn't That Like A Hotel Offering 3 Nights For The Price of 2? For those too young to remember, there was a day when tailors actually sold suits which came with two pair of pants. It seems that the perceived-value concept to consumers is really nothing new; smart tailors preferred this over reducing the price of each suit. That was their way of presenting a better value while preserving price integrity. These days many haberdashers still offer extra value
Electronic Marketing...The Great Hotel Equalizer
For many independent hotels, electronically generated sales are the only
viable tools to compete with franchised hotels. Yet, there are still many
independent hoteliers who think that volume electronic sales are out of
reach, too costly or too complicated to implement. Hotel Internet MarketingSocial Media For Hotels - What Helps, What Doesn't?
The unique quality of Web 2.0 social media
is that it consists of user-generated content. Social media users post
comments directly on the Internet and all they need is access to a computer.
At the same time, users have the ability to read and absorb comments made by
other users…sounds like a marketer's dream. But, how well does social media
serve individual hotels? Revenue Management5 Simple Ways to Improve Hotel Sales in a Lousy Economy
First, it's an old story, but stop thinking that lowering
your rates will sell more rooms and increase room revenue.
It may sell a few more rooms, but it rarely sells enough
rooms to offset
revenue lost due to
lowered rates.
See Related Articles Marketing & ManagementSavvy Hoteliers To Steal A Bigger Share of The Market in 2010 The economy will slowly improve in 2010, but just getting your fair share of business will not be nearly enough. Less business in the marketplace means your fair share is less, too. Hotels need a bigger piece of the smaller economic pie to dominate in the marketplace. See Related Articles
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