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Hotel Marketing Coach Neil L. Salerno, CHME, CHA Personal Biography |
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Marketing With the Internet Since 1996
During more than thirty-five years in the hospitality industry, Neil Salerno worked for several prestigious hotel management companies.
Since he entered the industry in 1967, he held positions in sales, marketing, and management operations as an associate, department head, and as vice president for companies such as: W. B. Johnson Properties, Servico, Inc., The Peabody Hotel Group, Marcus Corporation, Remington Hotels, and Prime Motor Inns.
Student & Teacher
He was privileged to have worked shoulder-to-shoulder with some of the most talented people in the Industry. Many of these people are still mentors to his work today.
Salerno has experience with franchise and independent hotels ranging from small boutique hotels to the 1100 room Sheraton World Resort in Orlando, Florida; many three-star hotels to four-star world-class hotels like Frenchman's Reef in St. Thomas, Peabody Hotels, Sheraton World Resort, and The Pfister, historical hotel.
He has also had operational and marketing experience with many franchises such as: Marriott, Holiday Inn, Sheraton, Days Inn, Radisson, Hilton, Embassy Suites, Best Western, Choice, and Hampton Inn.
Through the years, Salerno has used his personal experience to create his coaching/mentoring program as a solution to assist companies with the challenge of developing and retaining talented people.
Recognizing the Value of Mentoring
Recognizing the many brilliant people who have touched and shaped his career, he realized how deeply these people influenced his successes. This realization focused his attention on developing techniques to reach-out to coach and mentor people into shaping successful work-habits, as his mentors had done with him.
Salerno's coaching programs provide training and support to reinforce new methods and techniques until they become habit. This maximizes the benefits of the continued training you provide to your associates.
Taming the Power of the Internet
The increasing influence of the Internet on the hotel industry captured his focus, in 1996, and inspired him to research and develop methods to design functional web sites, maximize search engine results, manage third-party supplier contribution, manage rates and inventory, and assist hotels to get their fair share of this increasingly competitive environment.
Salerno's positions on management and sales for hotels are well-known through his continuing series of published articles. You may read many of these articles at Hotel News Articles. |
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