Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel Internet & Electronic Marketing

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Anaheim Ca Hotel Near Disneyland Resort Hotel on Greek Island Classic Hotel San Ignacio Resort

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Hotel Internet Marketing & Website Development

Dominate Your Online Competition

In 2009, experts estimate that more than 70% of travelers will use the Internet to find and research hotels before making a reservation. This has revolutionized hotel marketing forever. Hotel Internet Marketing has leveled the playing field for hotels large and small, independent or franchised.

For most hotels, it isn't a matter of increasing Internet spending, it's simply a matter of "spending it right". Many hoteliers have spent big money on search engine optimization, and other marketing efforts like Pay-Per-Click Advertising only to get disappointing results from a site which wasn't properly developed to begin with.

Your hotel’s website, and how you market it, can make the difference between mediocre results and success. A hotel website needs to perform two separate functions: Search and Sales. Your site must be designed to be easily found through organic search...Once found, it must have the necessary sales content to drive online reservations. This is the driving principle behind all the work preformed by Hotel Marketing Coach.

Hotel Revenue Management will be critical to win in 2009 and beyond. Hotel Marketing Coach is a recognized expert in revenue management, dedicated to helping hoteliers to develop revenue management programs to support their Internet and electronic sales programs. Revenue management is necessary to develop market awareness and drive RevPar and bottom-line profit.

Internet & Electronic Marketing

Website Analysis - HMC will review, analyze your website, and provide recommendations to improve its ability to be found through generic search and to convert site visitors into reservations.

Hotel Website Development - HMC designs fully-optimized websites based upon required search engine guidelines and proven online marketing principles. Our sites are among the most productive websites in the industry.

Search Engine Optimization - HMC utilizes keyword and link strategies to continually boost the popularity of your website. Our program utilizes the latest technology to improve your site's generic search and PageRank.

Hotel Marketing - HMC will create and manage your pay-per-click online advertising program to provide your site with an instant popularity boost. Our marketing programs include guest comment utilization, package promotion, and ancillary market programs, such as weddings, meetings, etc.

Revenue Management - HMC is a recognized hotel revenue management expert. His programs show hotels how to convert direct sales, Internet sales, and online travel aggregator channels into profitable income.

Speaker, Writer, & Coach - HMC has presented programs to many hotel companies and travel organizations on revenue management and online marketing. His articles continue to be read by hoteliers all over the world.

Converting Lookers Into Bookers

Converting Lookers into Bookers is your site's primary job, yet so many hotel websites lack the necessary code and text content necessary to drive online reservations.

Much has been said about Search Engine Optimization (SEO), but hoteliers must understand that SEO begins with a properly designed website.

The growing popularity of search on the Internet has focused new attention on the need to make certain that your hotel's website conforms to search engine guidelines. SEO depends upon the proper design of your site.

Online Third-party Travel Aggregators

Especially in tough economic times, all hotel operators should cultivate a relationship with online travel agents. They have the ability to provide world-wide exposure and produce significant room business.

HMC can help you create and maintain your presence on third-party sites, GDS travel agents, and pay-per-click advertising through major search engines.

Consultation & Collaboration

HMC's Online Coaching Program can provide your team with interactive coaching through its online coaching service. Your team will be part of an individually developed "meeting online" for a small per person fee.

Our program eliminates the need for costly travel and time away from the hotel. The schedule is based upon your team's availability and can even be scheduled "after normal business hours".

Our global presence has enabled us to work with hotels around the world. Currently, we serve hotels in 16 countries.