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Hotel Marketing Coach ™ Neil L. Salerno, CHME, CHA Hotel Internet & Electronic Marketing |
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| Home | Website Doctor ™ | Website Development | Building Traffic (SEO) | Internet Marketing | Revenue Management | Professional Coaching |
![]() Neil L. Salerno, CHME, CHA Coach, Consultant & Author
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HMC Will Help You Dominate Your Online CompetitionHotel Internet & Electronic MarketingHotel Marketing Coach has been marketing hotels on the Internet since 1996. Having spent more than thirty-five years working in various senior operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. I am proud to say that I am a hotelier, first..Internet specialist, second. Our range of services includes:
Website Design & DevelopmentYour hotel's website, and how you market it, can make the difference between poor results and success. A hotel website needs to perform two separate functions, search and sales. Your site needs to be designed to be easily found through organic search. The text sales content must be written to encourage sales. Hotel Revenue Management - Coaching For SuccessHotel Revenue Management will be critical in 2009 and beyond. Hotel marketing coach is a recognized expert in revenue management dedicated to helping hoteliers to develop revenue management programs to support their Internet and electronic marketing programs. Revenue management is necessary to develop market awareness and drive RevPar. Converting Lookers Into BookersConverting lookers into bookers is your site's primary job, yet so many hotel websites lack the necessary code and text content necessary to drive online reservations.Much has been written about Search Engine Optimization, but hoteliers must understand that SEO begins with a properly designed website. The growing popularity of search on the Internet has focused new attention on the need to make certain that your hotel's website conforms to search engine guidelines. Effective SEO depends upon the proper design of your site. Consultation & CollaborationHMC's Online Coaching Program can provide your team with "live" interactive coaching through its online coaching service. Your team will be part of an individually developed "meeting online" for a small per person fee.Our program eliminates the need for costly travel and time away from the hotel. The schedule is based upon your team's availability and can even be scheduled after normal business hours. |
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