Hotel Marketing Coach

Neil L. Salerno, CHME, CHA

Hotel Internet & Electronic Marketing

Atlanta GA Skyline

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Lazy Lizard InnDoubletree O'HareHilton San AntonioAnaheim Marriott SuitesBellevue Hilton HotelExecutive Inn OaklandEmbassy Suites O'HareLazy Lizard InnHilton Hotel Bellevue
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Neil Salerno - Hotel Marketing Coach
Neil L. Salerno, CHME, CHA
Coach, Consultant & Author

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Hotel News

Featured Article

"What the Heck is Hotel Revenue Management, Anyway?
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Revenue Management

HMC is a recognized hotel revenue management expert. His programs show hotels how to convert direct sales, Internet sales, and online travel aggregator channels into profitable income.


Hotel Marketing

HMC will create and manage your pay-per-click online advertising program to provide your site with an instant popularity boost. Our marketing programs include guest comment utilization, package promotion, and ancillary market programs, such as weddings, meetings, etc.

HMC Will Help You Dominate Your Online Competition

Hotel Internet & Electronic Marketing

Hotel Marketing Coach has been marketing hotels on the Internet since 1996. Having spent more than thirty-five years working in various senior operations and marketing roles in hotels, he envisioned that the Internet would be the ultimate tool for hotels. I am proud to say that I am a hotelier, first..Internet specialist, second. Our range of services includes:

Website Design & Development

Your hotel's website, and how you market it, can make the difference between poor results and success. A hotel website needs to perform two separate functions, search and sales. Your site needs to be designed to be easily found through organic search. The text sales content must be written to encourage sales.

Hotel Revenue Management - Coaching For Success

Hotel Revenue Management will be critical in 2009 and beyond. Hotel marketing coach is a recognized expert in revenue management dedicated to helping hoteliers to develop revenue management programs to support their Internet and electronic marketing programs. Revenue management is necessary to develop market awareness and drive RevPar.

Converting Lookers Into Bookers
Converting lookers into bookers is your site's primary job, yet so many hotel websites lack the necessary code and text content necessary to drive online reservations.

Much has been written about Search Engine Optimization, but hoteliers must understand that SEO begins with a properly designed website.

The growing popularity of search on the Internet has focused new attention on the need to make certain that your hotel's website conforms to search engine guidelines. Effective SEO depends upon the proper design of your site.

Consultation & Collaboration
HMC's Online Coaching Program can provide your team with "live" interactive coaching through its online coaching service. Your team will be part of an individually developed "meeting online" for a small per person fee.

Our program eliminates the need for costly travel and time away from the hotel. The schedule is based upon your team's availability and can even be scheduled after normal business hours.

Website Doctor

HMC will analyze your website, and provide recommendations to improve its ability to be found through generic search and to convert site visitors into reservations.

Website Development

HMC designs fully-optimized websites based upon required search engine guidelines and proven online marketing principles


Hilton San Antonio

Search Engine Optimization

HMC utilizes keyword and link strategies to continually boost the popularity of your website. Our program utilizes the latest technology to improve your site's generic search and PageRank.

Speaker, Writer, & Coach

 
HMC has presented programs to many hotel companies and travel organizations on revenue management and online marketing. His articles continue to be read by hoteliers all over the world. 

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